The History of Hola

Hola by Vitto is an urban fashion brand designed to share our guatemalan popular culture. Our vision is centered on creativity as a driving force to envision a world of joy positivity and love for Guatemala.
Since 2014, under the creativitiy direction of Vitto Murga de Paiz, we have been blending elements of guatemalan culture with urban silhouettes creating contemporary pieces. We are commited to the environment and collaborate with social impact organizations, supporting communities in challenging contexts and contributing to the livehoods of many guatemalan families.